GE

How do you Teach a Robot to Build a Jet Engine?

Using robots to create more jobs for people in the digital industrial revolution.

The digital industrial revolution is in full swing, and contrary to popular belief about robots, GE created more skilled jobs for people at its aviation factory in Quebec by programing robots to build jet engine components. We took a fun approach, with a real life artist, to share the news across GE Canada’s platforms.

Scope of Work

  • Creative Direction
  • Storyboards
  • Production
  • Casting
  • Editing